Marketing and Ministry? The Word is the Product, NOT You!

Jesus did not say: “When the talented celebrity Christian’s brand is lifted up, their marketing skills will draw all men unto me.”

Jesus said, When I am lifted up, I will draw all men unto me!” Yes, he was talking about the cross, but he was also giving a prophetic statement on how his disciples were to do evangelism.

Marketing and branding of talent doesn’t win the lost. Taken out of balance it is often used to turn ministry into a great acting job, aka “hypocrisy.”

That’s why Jesus said “The Pharisees do their works to be seen by men.” The Pharisees were hypocrites and their “converts” ended up twice as hell bound as they were. See Matthew 23.

2 Corinthians says “We preach not ourselves, but Christ Jesus the Lord, and ourselves as your servants for His sake.”

The rules of engagement for marketing a car or a natural product or service are different from the biblical requirements for conducting a ministry. If you try to mix the two worlds without a good biblical foundation… the results can be dangerous.

To put it simply: in the kingdom of God, the message is the product. If you aren’t marketing the message you are creating an idol.

There is a difference between marketing the message, and marketing “self” and hoping the message somehow sticks later.

If you are a minister of Christ part of your responsibility is to focus on Christ Himself. If you start to focus on lifting up yourself or your brand/talent, you end up really not leading anyone to Christ, but to your own error. As a minister, marketing should be for communication purposes only, not as an end in itself. The message should be the product, not the brand.

What if Chryslers commercial with eminem just showed eminem, instead of the car? Maybe people would just find out later more about the 300… That’s what most gospel music marketing has turned into. They put the product (the Word of God) last and market their brand instead. Don’t market yourself market the Word of God. Your talent should be used only to display the product (the Word of God).

Most ministries start marketing themselves when they either don’t have a word anymore or they don’t want to really obey it. Then they become the message – because they don’t have a message anymore.

Pure ministries do not have to bait & switch because the Word is the Bait and the Word is the only Switch they want. Ministries that put branding and people pleasing first are a source of corruption, and they just do it for the money.

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